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Consumer Psychology and Behaviour Design

Mastering User Research: A Light-Hearted Guide to Understanding What People Really Want

Mastering User Research: A Light-Hearted Guide to Understanding What People Really Want

Mastering User Research: A Light-Hearted Guide to Understanding What People Really WantGary van Broekhoven
Published on: 01/05/2025

A conversational, practical guide to mastering user research, from interviews to insights, tailored for designers, product folks, and marketers. Learn how to do it right (and enjoy the process).

Behaviour DesignConsumer PsychologyCustomer Discovery

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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